Bebo HPTO design for an episode of ‘KateModern’, which features Ralf Little and Tara Rushton, filmed live from BBC Radio 1′s Live Lounge during Nick Grimshaw’s teen show.
Bebo’s leading online drama KateModern which averages 1.5 million views per week, has filmed 7 episodes in 3 cities featuring a special brand integration with Aygo Platinum by Toyota.
Produced by the creators of lonelygirl15, KateModern is one of the most successful shows not on TV. The forerunner of Snack TV, it is a new form of online entertainment that combines bite-size 1-4 minute show episodes with live interaction. The show, which was commissioned by Bebo in April 2007, received over 35 million views in its first season, and over 5 million views in the first two weeks of season two. As with lonelygirl15, KateModern’s sister show, the plot is filled with the mythology of the evil ‘Order’ and the creepy ‘Hymn Of One’ offering unlimited opportunity for viewer feedback and online conversation. Using Bebo’s social networking tools, fans can catch up on KateModern as well as talk to the characters, cast and producers, solve plot puzzles and suggest future ideas for the show.
Client: BBC Radio 1