Graphic Design

Here’s a wonderful Flickr set of vintage logos.

Too good not to share. View the full set on Flickr.

Fairly new from Pentagram is this identity for Urban Green.

“The graphic identity evokes the density of urban life and the city blocks of Midtown Manhattan.”

Project Team: Michael Bierut, partner-in-charge and art director; Jennifer Kinon, designer.

I enjoy viewing the work of designers at the top of their game.

More images and info on the Pentagram blog.

The Benchmarks Awards are designed to set a standard in the recognition of excellence in brand communications.

All Benchmarks entrants are asked to demonstrate how their branding programmes or campaigns work across a variety of different communication platforms. While a single example of brilliance cannot win a Benchmark, a strong strategic concept, which can be shown to work effectively in a variety of areas, will be a lively contender within its category.

The 2009 Awards brought some interesting results, not least this category winner by The Partners.

Eagle Clean is a small London cleaning company which needed an identity that would engage prospective clients such as offices, restaurants, bars and clubs in a particularly uninspiring sector.

The Partners used Eagle Clean’s rubber gloves to develop a playful graphic device on signage and uniforms. The logo comes to life online as the gloves clean the screen, making it spotless to the viewer.

View the Eagle Clean website.

View more Benchmarks Awards winners.